There’s Good Money in Maintenance

May 15, 2015 | Reply More

Today’s BMWs are so dependable and durable that they need fewer repairs than they did in the past.  That means performing scheduled maintenance has become a key profit opportunity for savvy shop owners, and something that will keep customers coming back.  Here, we’ll talk about the obvious and the not-so-obvious.

All motor vehicles, including BMWs, require periodic maintenance in order to keep them in top operating condition, to protect their factory warranty where appropriate, to maximize fuel economy and overall performance, and to keep up their value, which are all important factors for car owners.  You already know that, but you may not be aware of all the profitable maintenance work you could be doing that’ll save your customers from expensive repair bills and make a steady income for your shop. Also, providing such maintenance can be a door-opener for other service operations that can make your customers’ visits an even better deal for both shop owner and car owner.

What about the warranty?

pcv-assembly

Is that PCV assembly a “honker?” More frequent oil changes can head that off.

Often, the first question raised by technicians and owners of independent repair shops relates to vehicles’ new-car warranties, which might seem to require that any work be done only in the service departments of authorized BMW dealerships. But the fact of the matter is, warranty support work can be performed in your facility, and if performed properly and thoroughly and dutifully documented, can protect the motorist’s factory warranty.

New BMWs typically carry a four-year, 50,000-mile warranty. Certified pre-owned BMWs are covered by an additional warranty that can extend the original by as much as two years or an additional 50,000 miles, whichever comes first. So you might think that you won’t see these cars until the factory warranty expires. But that’s not necessarily the case.

BMW 306 oil tag

For many years, BMW has specified the use of synthetic motor oil. Buying it from your local dealer’s parts department is convenient and provides peace of mind.

As we said, scheduled maintenance and warranty support work can be performed by independent repair shops. It’s important that you make the effort to provide the customer with a detailed receipt documenting all the various steps that have been taken so that the customer will be able to demonstrate to his BMW dealership that these services have been performed in the event that warranty repairs are needed. Of course, parts and service covered by the factory warranty must be performed by an authorized dealership.

Furthermore, you can advise your customers that the factory new-car and extended warranties can cover certain parts and services for much shorter periods of time. For instance, the BMW new-car warranty only covers wheel alignment, wheel balancing, and windshield wiper blades for the first 2,000 miles, making these services viable targets for your merchandising efforts.

clean injectors

These injectors have just been cleaned. Note the even spray and atomization that make for good performance and emissions control. Injector and intake tract cleaning are great services that will make

 

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Category: General, the bimmer pub

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